The digital marketing landscape is forever changing to adapt to new trends and strategies. Today’s latest and hottest trend is video marketing, and it’s overwhelming our digital networks. In fact, consumer internet video traffic will account for 80% of all consumer internet traffic in 2019, which is an enormous 64% increase from 2014 (Cisco). Marketers simply cannot ignore the facts: Video marketing is essential.
In order to help you navigate this new age of digital marketing, here are a few of today’s hottest video marketing tools:
1. Video Email
Video emailing is not a new concept, but it has finally found its time and place. With video marketing on the rise, now is the best time to be incorporating video emailing into your marketing strategies. Video emailing platforms, such as Cheers Video Mail, allow you to record and send videos that your recipients can watch directly from their inbox. Video in an email is guaranteed to increase your email open rates and captivate your audience in a new way. Whatever industry you are in, video emailing allows you to connect with your customer in a more personal and engaging manner. Want to give it a try? Check out the list of tools from this article at the bottom.
2. Professional Video Creation
Every good website has at least one video. It is highly important to have a well-made, professional video in your marketing toolbox. A strong video can be displayed anywhere online, including on your website and social media pages. And you don’t always need to break the bank creating one! There are a multitude of great video creation softwares, such as Powtoon, that help you build and produce quality professional videos for less than $50 per month. Most come with free images and clips that you can use to create your video and some platforms allow you to brand your videos with your company logo.
3. Video Metrics and Data
Before you launch a campaign with a new video, it can be very useful to gather metrics and data surrounding internet video traffic and activities. Vidyard is an example of a software you can use to gather all the analytics that may be relevant to your campaign. You can collect data on the attention span of viewers, click-through behaviours and even how videos can give your ROI a boost. Preparation is always key to any plan, and what better way to be prepared than analyzing the numbers?
In the end, it is always best to be up to date and prepared when it comes to digital marketing. Video is the latest trend, and it is time to capitalize on it! What will you choose to do?
Check out the tools listed in this article: